UPDATE: I have recently published a new review for 2013 of the Graze product.
Almost a month ago, I stumbled across an advert in the local newspaper for a service called Graze.com. The service offered healthy food, delivered fresh to you desk on a daily basis, along with a free trial of the service. I had never previously heard of a service like this, and was understandably curious about what it offered. A quick trip to the Graze.com website explained that the service delivered a box of fresh, healthy food, direct to your home or workplace.
I received my first box from this service about two weeks ago, and a second box on Tuesday this week. After receiving the second, I thought I would write a short article on what the service offers and my impressions of it.
What’s on offer?
Graze.com offers “a wide range of fresh fruit, delicious nuts, seeds & dried fruits, tasty crackers & olives, as well as some well deserved natural treats”. A quick look through their Food List shows that this is indeed true. There is everything from freshly cut pineapple, Apple Strudel (Dried apple, naturally dried apricots & dried cranberries), nuts, chocolate buttons, cherries, cashew nuts, and much much more. The selection is incredibly varied, if sometimes a little on the strange side. There are some products in the list that I would never have tried without this service. This was certainly the case in my last box, where I received wasabi peanut crackers. I was skeptical, however they turned out to be fantastic, and they quickly got set to ‘Love’ in the preference section.
How does it work?
When you first sign up to Graze, the system will ask you what sort of box you want. You can choose between either an automatic system, which will build a box based on your likes & dislikes, or you can manually construct your box.
The automatic selection works by a user first selecting what sort of box they want constructed. This is like telling the service what purpose you want the box to fulfil. The current options are: ‘Eat Well’, ‘Energy’, ‘Well Being’, ‘Pre -Workout’, or ‘Post-Workout’. Once you’ve selected this, you tell the site the sort of food you; Hate, want to try, like, or love. Graze then constructs a box based on your preferences, and can work a little like Amazon’s Recommended Products system. Graze will always try to send you your preferred items, however if some items are out of stock (Grapes were when I first signed up), they will send your next preference.
Graze can also let you construct your own box, selecting what you want in each section. I guess that this option could remove any healthy benefit that you may gain from using this service, though it is great for the more picky eaters among us.
The boxes themselves are divided into three sections. one large, one medium, one small. The large is fresh fruit, the medium is a dried fruit selection / mix, and the small is normally some form of snack food.
The boxes are shipped via Royal Mail priority mail, which means it should arrive the day after it is shipped. I’ve only had two so far but neither has been late, and both have been very well packaged, and arrived in perfect condition (even though it has suffered the internal mail system).
How much does it cost?
The standard box, which consists of one large section, one medium section, and one small section, is priced at £2.99. This includes next-day delivery. I would argue that the service is well priced for what you get, however the same could be achieved for less if you made up a box yourself. The disadvantage this would have is the amount of time it would take to build your own selection, and you may not get to try some of the more exotic options Graze has on offer.
In my opinion, I think Graze has found a currently untapped market. Their products appeal mostly to the busy office-worker or businessman. The product may air on the expensive side in today’s climate, but very well priced for what is on offer.
Want to try it out?
If you would like a free trial of this service, which will get you one free box, then please use the following code when signing up: VGWR1QH
- Graze.com (link includes free trial box)
13/05/2013 – Over the next month I will be writing a new up-to-date review revisiting the Graze Product. I will try to cover a lot of the frequently asked questions in the comments section of the post, especially how to cancel your Graze orders. If there is anything you would like me to look at specifically, please leave a comment below.
Following on from some of the comments I have received, I have contacted Graze.com directly and informed them of this review and its feedback. They have conveyed their thanks for the feedback, and asked that anyone having problems please email them at email@example.com .